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SBT’s new strategy to wake up the late afternoon did not obtain the expected result this Monday (28). With the Gossiping earlier, the It’s time did not benefit from the debut of the Mexican soap opera Meu Caminho É Te Amar –and was pushed once again to 4th place by Brazil Urgentyes Band.
According to the data obtained by TV News With sources close to the market, the news program presented by Márcia Dantas and Marcão do Povo reached 2.9 points in Greater São Paulo. In the last two weeks, the program had recorded an average of 2.8 on Mondays.
At the same time, the local edition of Brasil Urgente scored 3.4 points and was essential for Jornal da Band to defeat SBT Brasil –4.4 against 3.7. The results help to raise the morale of the Band’s attractions, which reached the lowest audience of the year on Saturday (26).
The first chapter of Meu Caminho É Te Amar was also disappointing for SBT, even though the production was shown later than its predecessor. The serial reached 3.0 points, representing a drop of almost 15% compared to the debut of Contigo Sim.
The broadcaster owned by Silvio Santos (1930-2014) still took another 4th place in the early afternoon, with Chega Mais Notícias reaching 2.3 points. It was surpassed by the local edition of the Open Game, with an average of 2.9.
Check out the audiences for Globo, Record, SBT and Band in Greater São Paulo on Monday, October 28th:
| Globo’s audience in the 24-hour average of 10/28/2024 (6am/5:59am): 11,3 |
| Globo programs | Audience |
|---|---|
| Good Morning São Paulo | 8,1 |
| Good morning Brazil | 9,3 |
| Meeting with Patrícia Poeta | 7,4 |
| More You | 7,0 |
| SP1 | 10,0 |
| Globo Esporte | 10,7 |
| Newspaper Today | 11,4 |
| Cabocla | 12,2 |
| Afternoon Session: Fast and Furious | 13,0 |
| Soulmate | 19,7 |
| No Rancho Fundo | 21,8 |
| SP2 | 22,1 |
| Come back on top | 20,4 |
| National Newspaper | 21,8 |
| You Mania | 22,5 |
| Hot Screen: Witches Coven | 13,2 |
| Globo newspaper | 7,1 |
| Conversation with Bial | 4,8 |
| Come Back (Representation) | 4,3 |
| Go Cola | 3,3 |
| Hour 1 | 4,1 |
| Record’s audience in the 24-hour average of 10/28/2024 (6am/5:59am): 4,7 |
| Record programs | Audience |
|---|---|
| Morning General Balance | 2,9 |
| General Balance Morning SP | 3,3 |
| Speak Brazil | 3,5 |
| Nowadays | 4,7 |
| SP General Balance | 7,1 |
| Religious | 8,1 |
| General Balance SP 2 | 8,0 |
| The Rich Man and Lazarus | 5,3 |
| City Alert | 4,7 |
| City Alert 2 | 6,6 |
| City Alert SP | 8,0 |
| Record newspaper | 8,3 |
| Woman’s Strength | 8,6 |
| Genesis | 6,3 |
| The Farm 16 | 6,2 |
| Chicago Fire | 3,4 |
| JR 24h | 2,4 |
| Between the lines | 1,3 |
| School of Love | 0,8 |
| Religious | 0,4 |
| SBT audience in the 24-hour average of 10/28/2024 (6am/5:59am): 2,6 |
| SBT programs | Audience |
|---|---|
| First Impact | 2,4 |
| First Impact 2 | 2,8 |
| Come More | 2,1 |
| More News Arrives | 2,3 |
| Angel Face | 3,9 |
| When I Fall in Love | 3,9 |
| Gossiping | 3,3 |
| My Path Is To Love You | 3,0 |
| It’s time | 2,9 |
| SBT Brazil | 3,7 |
| The Enchanted Cave | 3,6 |
| The Adventures of Poliana | 3,7 |
| Mouse Program | 4,2 |
| Arena SBT | 2,5 |
| The Night | 1,2 |
| Operation Mosque | 0,9 |
| SBT PodNight | 0,8 |
| SBT News on TV | 1,1 |
| Band audience in the 24-hour average of 10/24/2024 (6am/5:59am): 1,4 |
| Band Programs | Audience |
|---|---|
| BandNews newspaper | 0,1 |
| Agro Band | 0,3 |
| Let’s go Brazil SP | 0,3 |
| Let’s go Brazil | 0,4 |
| Open Game | 1,6 |
| SP Open Game | 2,9 |
| The Owners of the Ball | 2,1 |
| Best of the Afternoon | 1,4 |
| Brazil Urgent | 2,9 |
| Brasil Urgente SP | 3,4 |
| Band Newspaper | 4,4 |
| Best of the Night | 2,5 |
| Show of Faith | 0,7 |
| Perrengue of the Day | 0,5 |
| Nightmare in the Kitchen | 0,5 |
| Evening Newspaper | 0,9 |
| Band Elections | 0,7 |
| Total Sport | 0,6 |
| Galinho Review | 0,3 |
| Jornal da Band (representation) | 0,3 |
| +Info | 0,4 |
| Breaking Bad | 0,2 |
| Chat with Flavor | 0,3 |
Source: Broadcasters
Each point is equivalent to 73,279 households in Greater SP
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