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HBO animation was announced in 2018; Why did it take so long to come out? · TV news

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A HBO ea Max last weekend launched the Brazilian animation Astronauta, inspired by the character of the same name from Monica’s Gang. But the space explorer had to take a long journey to finally reach TV: the cartoon was first announced in 2018won his first teaser in 2021 and only now has he made his debut.

The delay was so long that, at the time of the first announcement, Warner Bros. Discovery was still called WarnerMedia and had just been acquired by the telecommunications conglomerate AT&Twhile HBO Max was just an embryonic platform in development. Now, the company belongs to Discovery and its streaming was renamed Max.

To top it off, the executive who approved the production of Astronauta doesn’t even work at the company. Roberto Rios, then vice president of Original Production at HBO Latin America, left the conglomerate in early 2021.

Rios was the quote used in the first press release about the development of the animation. “For us at HBO Latin America, working with Mauricio de Sousa and its extremely talented team is a dream come true”, said the executive in 2018.

“And with such an iconic character from the Turma da Mônica universe, we are literally landing on a new planet: high-quality production animation series, in the style we always do with all our projects”, continued Rios in the note.

But why did Astronauta take so long to get off the ground and onto the screen? Changes behind the scenes at Warner Bros. Discovery certainly didn’t help one bit in a process that is already traditionally slow, such as making an animation — even for Mauricio de Sousa Produções, a giant in the Brazilian market and a global exponent.

Reynaldo Marchesini, founder of the production company Flamma (who has on his CV the Lupi and Baduki animation and the drawing version of the Yellow Picapau Site), explained to TV News that the Brazilian panorama in recent years has also been hampered by political and marketing issues.

“We are going through a very turbulent time, not only in animation, in live-action as well. There were several things happening in the audiovisual market, with the issue of streaming, the regulation of on demand”, he highlighted.

He, however, is optimistic that the market is heading in the right direction, albeit at a slow pace. “It seems like it’s very difficult, and it is difficult, but it’s still better than it was when I started, almost 30 years ago.”

“When I pitched Princesses of the Sea [2008-2013]at Mipcom in 2004, there were 23 pitches in three and a half days of the fair. And the Australian executive with whom we ended up producing the series asked me: ‘Name three Brazilian studios that have already produced 52 episodes of an animation for TV’. And it didn’t exist, right? We had MSP, with feature films, some short films, series. But it was just her”, recalled Marchesini.

“If I were to make the same pitch today, 20 years later, and someone asked me the same thing, I would be able to speak to several studios, several production companies. So, in this sense, Brazilian animation has evolved a lot. In terms of the number of studios, of companies, training their artists, proving to the world that we can make a quality product with an audience, with a connection with the public, with our identity…”, he listed.

The first season of Astronauta has six episodes, is directed by Roger Keesse (of Ninjin) and visually inspired by Danilo Beyruth’s Graphic MSP. The episodes are shown on HBO every Friday at 9:30 pm and available on Max on Sundays. Check out the trailer:

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Michelle Williams

I'm Michelle Williams, an enthusiastic author specializing in captivating entertainment content on Rwcglobally.com. With a passion for storytelling and a keen eye for the latest trends, I aim to engage readers with compelling narratives that reflect the dynamic landscape of the entertainment industry. Join me on Rwcglobally.com to explore the world of film, television, music, and more, as we uncover the stories that define contemporary culture.

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