Influencer went viral on social media in 2022

Receive! Influencer Iran de Santana Alves, better known as Luva de Pedreiro, will be featured in a Max documentary. The film will tell the story of the 22-year-old young man, who went viral on social media in 2022 with videos playing football on a floodplain field in Bahia. In the recordings, he wears workman’s gloves and sings the catchphrase “RECEIVE!”.

“I became one of the biggest football influencers in the world. God changed my life from a little to a lot […] And today I’m the best in the world”, says the Bahian. Luva has 21.7 million followers on Instagram.

The documentary “LuvaDePedreiro: O Rei da Jogada” arrives on Max on November 7th. The goal is to tell the influencer’s story. Influencer Gkay will be one of the commentators and there are scenes with appearances by Pope Francis, actor Dwayne Johnson and player Erling Haaland, famous people who Irlan met after becoming successful.