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Correio newspaper | Iconic program from the 2000s, Luau MTV returns with an unprecedented partnership between L7nnon and Falcão

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NOTALGIC SUMMER

Iconic program from the 2000s, Luau MTV returns with an unprecedented partnership between L7nnon and Falcão

Scheduled to premiere this year, the edition will have Bella Campos, Pedro Scooby and Sarah Oliveira as presenters

  • Photo of the author From the Editor

Published on October 23, 2024 at 4:13 pm

Corona Luau MTV

Corona Luau MTV Credit: Disclosure

MTV announced this Wednesday (23) the return of one of the most iconic programs of the 2000s: Luau MTV. The music special, which marked the arrival of summer, will return after twelve years with an unprecedented feat on the Brazilian music scene by rapper L7nnon with singer Marcelo Falcão. This time, the program is a partnership with the Corona brand.

In this special edition, Luau MTV will be led by actress Bella Campos, who made her debut in the remake of the soap opera Pantanal on Globo. In addition, the program will feature Pedro Scooby presenting behind the scenes and with the special participation of Sarah Oliveira conducting interviews.

The return of the program, recorded in Preá, Ceará, is scheduled to premiere later this year on MTV, Pluto TV and YouTube.

Created by Editora Abril, Luau MTV was, during the 90s and 2000s, a musical celebration of the arrival of summer on television. During the broadcast, the program brought together national and international music names to play by the sea.

This is not the first time that a brand has revived a successful MTV audiovisual format. In the second half of 2023, Tinder brought the Beija Sapo program back in partnership with MTV and Pluto TV. The attraction was renewed this year, under the command of Valentina Bandeira.

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Michelle Williams

I'm Michelle Williams, an enthusiastic author specializing in captivating entertainment content on Rwcglobally.com. With a passion for storytelling and a keen eye for the latest trends, I aim to engage readers with compelling narratives that reflect the dynamic landscape of the entertainment industry. Join me on Rwcglobally.com to explore the world of film, television, music, and more, as we uncover the stories that define contemporary culture.

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